The organic food vs. conventional food debate is definitely a very important topic, not just to farmers on opposite sides of the argument but to us the people, and especially us as parents. If you want to see your kids grow up in a healthy environment, and eat the best food imaginable that helps to promote health rather than destroy it, then eating organic food is a must. But if you are still unconvinced, then watch this superb video crafted by the Soil Association and Aardman (the people behind Wallace & Gromit) that will explain why the type of soil you choose to eat from matters hugely. #soilmatters